Mark the starting point
State whether the partner is joining at concept, storyboard, design or animation. Share the approved work and label anything that is still a reference. A moodboard suggests a direction; a signed-off frame sets a much more specific expectation.
Write down what must stay consistent: typography, color, logo treatment, product language and the tone of the motion. Include references with a short explanation of what you like about each one. A link without context leaves the production team guessing.
Separate creative decisions from production details
The creative brief should describe the audience, message and intended action. The production brief should list durations, ratios, language versions, sound requirements and where the film will appear. Keeping both visible helps the team assess changes without losing sight of the purpose.
The Relay project includes a 15-second introduction, a 2-minute 14-second VSL and a 30-second portrait ad. That set is a useful example of why ‘one video in several formats’ is not a precise delivery specification. List every edit and aspect ratio explicitly.
Give feedback one route back to the team
Choose one person to consolidate agency and client comments. Use timestamps for film notes and frame references for design notes. If two reviewers disagree, resolve the decision before passing it to production.
Review the story at script stage, the visual direction at design stage and timing at animation stage. MO STUDIO includes unlimited revisions at each stage. Agree how a newly added deliverable or a changed brief affects scope and scheduling before production continues.
Agree the handoff before the final export
Confirm which final files are needed and how they will be named. Record resolution, aspect ratio, language and whether the version includes voice, music or captions. If editable source files are required, discuss the files, dependencies and usage terms before the work starts.
For a collaboration behind the scenes, agree who communicates with the end client, how approvals are handled and whether the work can be credited or shown publicly. Those arrangements should be explicit rather than assumed from the word ‘partner’.
Your production-ready checklist
- Audience, message and intended next action
- Approved concept, frames and brand assets
- References with a reason for each selection
- Named decision-maker and consolidated feedback route
- Every duration, ratio, language and sound version
- Delivery date, file naming and source-file requirements
- Client communication, credits and publication permissions
A single client film, recurring production and one-off ads call for different scopes. Bring the delivery list to the first conversation so we can choose the appropriate offer and agree a schedule around your approvals.
