MO STUDIO / Guides
Motion design guides for your next project
Practical guides to briefing SaaS explainer videos, planning product ads and managing motion production with an agency. Examples from MO STUDIO projects.
SaaS explainer video vs product demo: which to choose?
Compare SaaS explainer videos and product demos by audience, purpose, content and length. Use Adrails and Relay examples to plan the right film for your product.
Read the guidePricingHow much does motion design cost?
Compare MO STUDIO’s motion design offers: ads at $450, long-format films at $600 and 20 minutes of video per month at $5,000.
Read the guideSaaSHow to brief a SaaS explainer video
A practical SaaS video brief: choose the audience, map one product workflow, prepare interface assets and plan your landscape and vertical versions.
Read the guideE-commerceFrom product film to social ads: what to adapt
Plan a product film and its social ads with a clear message, distinct edits and compositions for 16:9 and 9:16. Includes a practical delivery checklist.
Read the guideAgenciesA motion design handoff checklist for agencies
Prepare an agency motion brief with approved artwork, clear responsibilities, review stages and a delivery matrix. A practical checklist for client projects.
Read the guideHave a project in mind?
Bring your brief, your questions or your first idea. We’ll work out the next step together.